With these trends in mind, this year’s holiday season may seem daunting, but there are plenty of ways you can prepare your business to be successful slot online. Make sure your website is ready for increased traffic. There will be a serious surge in online shopping this year, so if your business sells products on its website, you should take measures to ensure that your site can handle higher volumes, increased traffic and more transactions.
Make sure you have an acceptable page speed, HTTPS security protocol, mobile optimization and search engine optimization (SEO). Also, have a plan for how to get your website back up and running quickly if it does crash. [Read related article: Building a Business Website: A Small Business Guide]
Improve UX and website navigation.
Chances are good that there will be a lot of first-time online shoppers this year, and you don’t want to risk losing their business because they can’t figure out your website. Now is the time to improve your user experience (UX) and ensure that your website’s navigation is clear and easy to use.
Put yourself in the customer’s shoes – or, better yet, find someone who’s never used your website to test it for you – and practice the customer’s buying journey. Is it easy for them to find the product they need? Is the checkout process quick and easy? Can the customer find support information if they need it?
Brush up customer service.
This will be a tense and unusual shopping year for everyone, so you should have a refresher training for your employees on how to interact with customers, address their concerns and make the shopping experience as seamless as possible.
Your employees should be well versed in any changes or unique procedures you have implemented due to the pandemic and be prepared to answer all customer questions and concerns. They should also be ready to provide online shopping support.